An Introduction to Keyword Research

For a hobby or small business website, keyword research is where all search engine optimization starts! Keyword research should help determine your site's niche and content. For more information about niches please see: What is a niche?

If you are unfamiliar with search engine optimization (SEO) see: An Introduction to Search Engine Optimization.

What is a keyword?

A keyword is simply a word or phrase that someone searches for when searching at or other search engine. A keyword can be one or many words. It's what ever people search for. It's that simple!

Create Articles Based on Keywords

You can't guess at what information people are searching for. It's impossible. Use the free keyword search tools below to find out for sure what people are searching for in your niche.

The keywords people are searching for should also be used to help determine your site's content. If your site's content is providing information that people are not searching for, the visitors you want may never find you. This results in unvisited websites and wasted time and money.

Write one article on the subject of each keyword people are searching for in your niche. If you optimize those articles for search engines, there is a good chance that people will find what they are looking for on your site. Some of these visitors can be converted into customers. But always be sure to provide the information that your visitors are looking for first. That's important!

You must research keywords in order to determine what information people are looking for within your tight niche. Provide that information on your site. Create many articles based on that information.

Keyword Research Tools

There are many keyword research tools available. Beginning website builders should start out with free keyword research tools. I have listed some of the more well-known free tools below.

Google Adwords Keyword Tool

The Google Adwords Keyword Research Tool is a nice (and free) beginner tool. Definitely check out this tool. If there is a possibility you might advertise on Google someday this tool will be helpful in that way as well.

Keyword Discovery

If you like, register for the free trial of Keyword Discovery. The full version might be a little pricey. But if you like it... Why not? There are other SEO tools available on this site.


If you want to use one of the best SEO research tools try Wordtracker. This software will allow you to be very precise when doing the keyword analysis for your site's niche and content. Wordtracker is probably the most used research tool for keywords out there. I highly recommend it. You should probably start out with the Wordtracker free trial. The full version is easy to use and it's less expensive than Keyword Discovery.

Keyword research is where all search engine optimization starts. In fact, you should do it BEFORE you start building your website if possible. If your site is targeting the wrong keywords (or no keywords) the search engines and your customers may never find you. Design your site based on what keywords people are searching for. Keywords are used to help determine your site's niche. They are also used to determine what content to put on your site. Use keyword researching tools to make the most use of your time. Use free SEO tools to get you started.

Website Building Tip

A Keyword is any word (or words) that a person searches for at a search engine.

You should always base your web pages on keywords that people are searching for.